Need Funding to Launch or Grow Your Business?

Let’s Turn Your Idea Into a Thriving Business

WeROC makes it simple with fast loans, matched grants, and real support for Rochester entrepreneurs.


Need Funding to Launch or Grow Your Business?

I'M READY TO START TODAY!
APPLY TODAY

$5K

In total support: $2,500 loan + $2,500 matched grant

Workshops required to qualify for grant funds

$1.2M+

in loans and grants deployed to empower Rochester-based entrepreneurs.

$1.2M+

Why WeROC

Faster Funding. Less Paperwork

Apply for a $2,500 loan with minimal documentation.

Only 2 Workshops + 1 Questionnaire

That’s all it takes to qualify for a matched grant.



Up to $5,000 in Total Support

Get a $2,500 loan with up to $2,500 in grant funds—matched 1:1.

What You’ll Get with WeROC

Business Training & Mentorship

Hands-on workshops and 1:1 mentorship to build a strong business foundation.

Application Support & Capital Access

We'll help you prepare and apply for funding—including loans and grants up to $20K

Long-Term Growth Strategy

From brand positioning to business planning, we set you up for long-term success.

Hear From Our Clients

"I started with just an idea. Now, I’m running a business that’s creating jobs in my neighborhood."

Ashley T

Clothing Line Owner

WeROC gave me the knowledge and the funds to finally open my barbershop

Derrick M.

Entrepreneur & Father

I never thought I could qualify for a grant. This program changed everything."

Mia G.

Catering Business Owner

Ready to Access Capital Without the Headaches?

Your Business deserves more than talk—let’s make it real.

FAQ

How do I qualify for the $5K offer?

Get approved for a $2,500 loan and we'll match it with a $2,500 grant! You must live in the City of Rochester and complete 2 workshops + 1 short questionnaire.

What’s included in the free consultation?

You’ll meet one-on-one with our team to assess your idea, needs, and eligibility for grants or loans.

How much can I get in funding?

Qualified applicants may receive up to $20,000 in funding and access to other capital support.

Contact Us

peci@pathstone.org| (585) 340-3324

IM READY TO START TODAY!Book My Free Strategy Session