Need Funding to Launch or Grow Your Business?

Let’s Turn Your Idea Into a Thriving Business

WeROC makes it simple with fast loans, matched grants, and real support for Rochester entrepreneurs.

Need Funding to Launch or Grow Your Business?

$5K

In total support: $2,500 loan + $2,500 matched grant

2 

Workshops required to qualify for grant funds

$1.2M+

in loans and grants deployed to empower Rochester-based entrepreneurs.

$1.2M+

Faster Funding. Less Paperwork

Apply for a $2,500 loan with minimal documentation.

Only 2 Workshops + 1 Questionnaire

That’s all it takes to qualify for a matched grant.

Up to $5,000 in Total Support

Get a $2,500 loan with up to $2,500 in grant funds—matched 1:1.

Business Training & Mentorship

Hands-on workshops and 1:1 mentorship to build a strong business foundation.

Application Support & Capital Access

We'll help you prepare and apply for funding—including loans and grants up to $20K

Long-Term Growth Strategy

From brand positioning to business planning, we set you up for long-term success.

"I started with just an idea. Now, I’m running a business that’s creating jobs in my neighborhood."

Ashley T

Clothing Line Owner

WeROC gave me the knowledge and the funds to finally open my barbershop

Derrick M.

Entrepreneur & Father

I never thought I could qualify for a grant. This program changed everything."

Mia G.

Catering Business Owner

How do I qualify for the $5K offer?

Get approved for a $2,500 loan and we'll match it with a $2,500 grant! You must live in the City of Rochester and complete 2 workshops + 1 short questionnaire.

What’s included in the free consultation?

You’ll meet one-on-one with our team to assess your idea, needs, and eligibility for grants or loans.

How much can I get in funding?

Qualified applicants may receive up to $20,000 in funding and access to other capital support.